Consumers Urging Sabra and PepsiCo to Go Non-GMO

Green America’s GMO Inside campaign announced on a major new push to get Sabra, the world’s largest manufacturer of hummus, to drop genetically modified organisms (GMOs) from its popular hummus dip. GMO Inside and allies will mobilize public pressure on Sabra with a call-in day of action, a petition, social media outreach and other steps. The campaign comes just one week before Super Bowl XLIX, which will prominently feature Sabra as the official hummus of the NFL.

Green America’s GMO Inside campaign is also demanding that Sabra’s parent company, PepsiCo, end its multi-million dollar funding of anti-GMO labeling campaigns around the country. Most recently, PepsiCo. spent $4 million to fight GMO labeling initiatives in Oregon and Colorado, and over $8 million in total fighting labeling.

To date, over 13,000 consumers have signed GMO Inside’s petition urging Sabra and PepsiCo to go non-GMO and for PepsiCo to certify Sabra products through a third party non-GMO-verification. Information about Green America’s GMO Inside campaign is available online at http://gmoinside.org/sabra/.

“Consumer demand for organic and non-GMO foods is growing,” said John W. Roulac, GMO Inside co-chair.  “Sabra has already moved some of its products to non-GMO, doing the same for its signature dip will allow the firm to meet growing customer demand.”

“Consumers are upset that Sabra’s parent company PepsiCo has spent a total of $8.6 million to deny them their right to know about GMOs,” stated Nicole McCann, campaign director of Green America’s GMO Inside. “As awareness grows about the risks of GMOs, consumers are shifting their support away from companies and brands contributing to anti-labeling efforts, as well as products containing GMO ingredients.”

“By continuing to use genetically engineered soybean oil, produced with toxic pesticides that put humans, pollinators, and the planet at risk, Sabra is supporting an unsustainable food system that largely benefits big chemical and agribusiness corporations,” said Lisa Archer, food and technology program director at Friends of the Earth.